Imagine this: In 2023, my blog earned me over a million dollars, and I now spend only about 5 hours a month on it. This freed up my time to start two new businesses and grow my YouTube channel. But the strategies that worked in 2019 are outdated. The blogging world has changed significantly with Google updates, the Helpful Content Update, and the rise of AI content. Here’s what I’d do if I were starting a blog in 2024.
Choose a Low-Competition Physical Product Niche
Start by selecting a niche you know well and can tie into consulting, YouTube, or a course. This approach allows you to start earning from services without needing significant traffic.
- Consulting and Services: Offer services like SEO, content writing, or freelancing. No traffic needed—just skills. This can be a great initial revenue stream while your blog gains traction.
- Educational Content: Package your knowledge into a course or YouTube content. The trend toward teaching and community building is growing and provides another revenue stream. Tools like Circle are excellent for building a community, integrating video classes, forums, live Q&As, and more.
Diversify Your Revenue Streams
When planning your blog, think about diversifying your income sources:
- Affiliate Revenue: Start with this to dictate your content strategy.
- Ad Revenue: Use this to supplement your income.
- Sponsorships and Courses: Look into these for future growth.
- Consulting Services: Offer services to monetize your expertise early on.
Content Strategy for 2024
Focus on low-competition niches. Here’s how:
- Keyword Research: Use tools like Ahrefs to find keywords with transactional intent, such as “best camping tents” or “best cycling gear.”
- Content Creation: Develop content around these keywords, targeting low competition and high opportunity.
Examples:
- Camping Gear: Articles on tents, sleeping bags, or cooking equipment.
- Cycling Gear: Content on bikes, accessories, or maintenance tips.
Avoid overly saturated niches like software reviews or tech gadgets, which are dominated by major media sites.
Create Helpful, Human-Centric Content
Write detailed, helpful content that both Google and your readers will love.
- Transactional Articles: Create reviews with unique images and detailed experiences.
- Informational Articles: Provide step-by-step guides and in-depth tutorials.
Regularly update your content to stay relevant with Google’s algorithms. Adding new information, improving user experience, and incorporating fresh images will help keep your articles ranking high.
Successful Examples
Consider these successful blogs as inspiration:
- BackpackingMaster.com: A site focused on backpacking with over 100,000 monthly visitors and a YouTube channel with 500,000 subscribers.
- HomeGymSavvy.com: A niche blog about home gym equipment paired with a popular YouTube channel.
- EcoLivingTips.com: A blog focusing on sustainable living products, supported by a YouTube channel.
These examples demonstrate the power of combining a blog with a YouTube channel and community building.
Find Underserved Niches
In 2024, the key to a successful blog is finding underserved niches with physical products. Focus on areas like outdoor goods, hobbies, or specific product categories that aren’t dominated by large media sites.
Build a Unique Personal Brand
Create a unique brand around you. Your blog should reflect your personal brand, allowing flexibility to pivot as needed. Aim for a balanced content strategy:
- 80% Informational Content: How-to guides, tips, and tutorials.
- 20% Transactional Content: Product reviews and recommendations.
Use tools like Surfer SEO to optimize your content but prioritize user experience and helpfulness.
Link Building
For link building, aim for a domain rating of around 30 to start gaining traction. Guest posts, link exchanges, and high-quality backlinks will help boost your authority.
Adapt to Google Updates
Don’t be discouraged by Google updates. Start with high-quality, helpful content. With the Helpful Content Update, Google favors human experiences and detailed, valuable articles.
Consistency is Key
Blogging is a marathon, not a sprint. Aim to create a helpful, readable, and user-friendly site. Focus on building topical authority within your niche and keep updating your content regularly.
Make Money Quickly
To make money quickly:
- Choose the Right Keywords: Focus on low-difficulty, high-search-volume keywords.
- Create Quality Content: Aim for two high-quality blog posts per week.
- Update Regularly: Keep your content fresh and relevant.
Each blog post is like a mini-business. Some may hit big, while others might not. Consistency is key.
Diversify Your Income Streams
Blogging opens doors to affiliate revenue, ad revenue, consulting services, and courses. Start small, scale up, and keep adapting to changes.
Blogging as a High-Margin Business Model
Blogging remains a great high-margin business model. Start with a clear strategy, focus on low-competition niches, and keep evolving. Whether it’s affiliate marketing, ads, or consulting, the opportunities are vast.
Join the Blog Growth Engine Program
If you’re serious about starting a blog, join my Blog Growth Engine program. It offers step-by-step guidance, video content, weekly Q&As, and a supportive community to help you succeed.
Final Thoughts
In 2024, blogging is still a viable business model. Adapt to changes, diversify your revenue streams, and keep learning. Start today and build a sustainable income for the future.